Internet And E-Commerce (DCA-106)
UNIT - I
Introduction to the Internet And E-Commerce
Internet Basics. History and evolution of the Internet, How the Internet works (IP addresses, DNS, etc.), Key Internet protocols (HTTP, HTTPS, FTP, etc.), E-Commerce Basics: Definition and types of e-commerce (B2B, B2C, C2C, C2B), History and evolution of e-commerce, Advantages and disadvantages of e-commerce
UNIT - II
E-Commerce Business Models and Strategies
Business Models: Online retail (e-tailing), Marketplaces and platforms, Subscription services, Dropshipping. E-Commerce Strategies: Digital marketing (SEO, SEM, social media marketing), Customer relationship management (CRM), E-commerce analytics and data-driven decision making, Omni-channel strategies
UNIT - III
Technology and Infrastructure for E-Commerce
E-Commerce Platforms: Choosing the right e-commerce platform (Shopify, Magento, WooCommerce, etc.), Custom vs. hosted solutions, Website Development: Basics of website design and user experience (UX), Importance of mobile responsiveness. Website security (SSL, HTTPS) Payment Systems. Payment gateways and processors (PayPal, Stripe, etc.), Security standards (PCI-DSS compliance), Handling multiple currenciesand payment methods
UNIT - IV
E-Commerce Operations and Supply Chain Management
Inventory Management: Inventory tracking and management systems, Just-in-time (JIT) inventory, Order Fulfillment: Order processing workflows, Shipping and logistics management, Handling returns and exchanges, Customer Service: Building and managing customer support teams, Implementing customer feedback systems. Enhancing customer experience and satisfaction.
UNIT - V
Legal, Ethical, and Future Trends in E-Commerce
Legal and Ethical Issues: Data privacy and protection (GDPR, CCPA), Consumer protection laws, Intellectual property issues, Ethical considerations in e-commerce,
Future Trends in E-Commerce: Al and machine learning in e-commerce, Augmented reality (AR) and virtualreality (VR) applications, Blockchain and cryptocurrency, The role of big data and analytics, Sustainable and green e-commerce practices.